at catalyst, we work on five basic assumptions:

 

Basic Assumption 1:

The Consumer will predominantly be shopping online in 2022

 

Basic Assumption 2:

Consumers will see your brands and products in line with your Paid/Owned/Earned Media strategy

 

Basic Assumption 3:

Brands need to find consumers and follow their journeys online – customer data must be at the heart of marketing

 

Basic Assumption 4:

The essence of marketing is growth

 

Basic Assumption 5:

The only constant is change – structures must be agile and ready to adapt