understanding and using your real brand purpose to win more pitches
considering that understanding and helping build a client's brand is one of the core skills offered by advertising agencies, it is surprising how infrequently that skill and expertise is used to good effect within an agency itself.
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we can help you recognise your own brand benefits, values and culture - we call this "real brand purpose".
we can also help you win pitches once you better understand your own value…
pitch consultancy
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rfp drafting​
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client meeting advice
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commercial and fee proposal analysis
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fee negotiations
brand purpose consultancy
new business development
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lead generation
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pipeline management
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automated marketing structure
agency offering
1. discovery = what is your brand purpose?
2. diagnosis = are you delivering it successfully to the outside world?
3. design = if not, what can you do better?
4. delivery = now you know for sure what you’re doing, let’s do it
what does the "4d process" mean for agencies?
find out who you are…
external culture:
• who do your clients think you are?
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people (internal) culture:
• who do your employees think you are
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organisational culture:
• who do you think you are?
…and then be it like hell
PHONE
US
mobile: +44 (0) 7973 658 783
desk: +44 (0) 207 1234
VISIT
US
11-12 Charlotte Mews
London
W1T 4EQ